About Us
![](https://cdn.prod.website-files.com/646a5602ce52a019d82c3e4c/6483624a6c1de9e9070a6e24_about-us-header.webp)
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Our Promise To You
Igniterr Enterprises was created to support BIPOC entrepreneurs and small-business owners in Canada.
We quickly realized the need to provide our services to under-served businesses owned by people of colour, Indigenous Canadians, women, the disabled, and other marginalized groups. Together, our team is leading the way in removing obstacles, levelling the playing field, and navigating the complex landscape of successful business ownership for all Canadians.
Our Values
![](https://cdn.prod.website-files.com/646a5602ce52a019d82c3e4c/648362488d0e967f23695aea_our-values-1.webp)
Our Mandate
Igniterr exists to guide and support new and aspiring entrepreneurs by equipping them with self-empowerment tools that will propel their business to new heights. Our primary focus is entrepreneurs from visible minority, marginalized, and low-income groups.
Our Mission
To help entrepreneurs navigate the start-up environment by providing support and consulting services including the creation of business plans, applications for financing applications, educational training, and other pertinent resources designed to meet entrepreneurs where they are at.
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![](https://cdn.prod.website-files.com/646a5602ce52a019d82c3e4c/64836248471e6e377b970ff9_our-values-3.webp)
Our Vision
Our aim to better our communities by improving access to and using responsible financial services for historically underserved populations. Our long-term goal is to create jobs and foster economic development through our support service offerings and development training while reducing inequalities in access to business planning know-how.
Our Partners
![TD Ready Commitment](https://cdn.prod.website-files.com/646a5602ce52a019d82c3e4c/647a02af1dedac6425646933_td-ready-commitment.jpg)
![CDS Movement collective](https://cdn.prod.website-files.com/646a5602ce52a019d82c3e4c/647a02af29159da9d2efffbb_cds-movement-collective.jpg)
![Black Business Initiative](https://cdn.prod.website-files.com/646a5602ce52a019d82c3e4c/647a02afbe8dad7fadcb8a53_black-business-initiative.jpg)
![Reel world](https://cdn.prod.website-files.com/646a5602ce52a019d82c3e4c/647a02af84a20822a423048b_reel-world.jpg)
Meet the Igniter Team
![Robert McKenzie](https://cdn.prod.website-files.com/646a5602ce52a019d82c3e4c/648dec4bee8c1be65bd5bdf1_robert-mckenzie.webp)
Director of Business Development
Financial Specialist
Financial Specialist
Robert McKenzie
Robert has cross-industrial experience including market research, aviation, energy and public relations. He holds a Bachelor’s in Business Management and completed advanced training in Public Relations/Writing. With proven ability to provide critical business management analysis and forecasts for the future, he provides sound business planning for emerging entrepreneurs to ensure they are prepared for many of the challenges they will face in their business and field of expertise.
![Randall Wickham](https://cdn.prod.website-files.com/646a5602ce52a019d82c3e4c/648dec4881aaaeede0c9f187_randall-wickham.webp)
Director of Communications
Business Plan Specialist
Business Plan Specialist
Randall Wickham
Randall has over twenty years of writing, editing, and communications experience and holds a Bachelor’s in Communications and English (double major). He has honed his craft as a business plan and technical writer working in public affairs, corporate business services and tax consulting environments. Randall has over 10 years’ experience as a business consultant and client relations, helping many entrepreneurs achieve their dreams through business funding.
![](https://cdn.prod.website-files.com/646a5602ce52a019d82c3e4c/649b090aa05ad01c48e191cf_samara-dos-santos.webp)
Director of Program Development
Grant & Fundraising Specialist
Grant & Fundraising Specialist
Samara Dos Santos
Samara has over 7 years’ experience supporting entrepreneurs and small businesses through grant writing and the facilitation of strategic partnerships. With a background in Development Economics, she specializes in helping organizations navigate the complex funding environment by researching and identifying opportunities that align their business vision with the strategic priorities of public and private funders.